advt 120x600

advt 120x600

• Is your diamond for sale?
• Do you want to buy diamonds?
• Do you want to invest in diamonds and sale them at a higher price later?

Let us see how to we can do sale purchase of diamonds effectively. In online forums, investors often discuss if diamonds have replaced gold as a better investment? We can know the answer to this question by knowing how much is the re sale value of diamonds.

There are 3 steps:

1) Buy a diamond jewelry from a genuine source. Once you have bought a right diamond jewelry, your money is invested at a right place.

2) Now wear the jewelry as long as you want or as long as you don't require cash.

3) When you decide to sell diamond jewelry, find a right place to sell it.

Now the question is from where to buy diamond jewelry? When you buy a diamond, make sure that you are buying a genuine diamond, not a fake one. People prefer to buy diamonds and other jewelry from an established and  trusted local jeweler. These days international mega brands have stepped into the flourishing market of diamonds. They provide certification of genuineness for their diamonds. GIA certificate adds value to your diamonds, you can get good re sale of the diamonds with an appreciation. With this certification you can sell your diamond jewelry in any part of the world where the certification is approved.

Branded diamonds purchased with a proper certification, guarantees that you bought a pure stone. Since diamonds are the hardest material, they are generally resistant to wear and tear. Hence diamonds are called forever stone. Everything else you buy will either perish or wither over time. The beauty of a diamond is eternal.

Diamonds are better than the normal investments like insurance, fixed deposit, bank account and shares. A girl can wear a diamond, look graceful, cherish its beauty, which she won't be able to do with the insurance certificate or bank passbook etc. lol!!

Diamonds play the role of savior for the lady and her family when the they are in financial crisis. Diamond jewelry can be sold or mortgaged to raise the much required cash. Diamonds are always a girl's best friends.

Besides financial crisis, you have to sell diamond jewellery when there is some flaws appear in the jewellery. For example, the gold or platinum mount of diamond stone may break, bend or wither away. Diamond stone may get damaged, though proper care reduces the chance. Sometimes a particular type of jewellery becomes outdated. You have to sell it and buy a new one.

When you buy a certified diamond, ask the seller about its re sales value. "When you buy any certified diamond, its value reduces by 20 to 25 percent even if you return it back the very next day," said Manmohan Jeweller from Mumbai. "As the market cost of a diamond rises, value of your diamond will also rise. But keep one thing in mind that we will buy it back only after deducting 20 to 25 percent of current price of a similar stone in the market", the jeweller added.

One thing that we should not forget is that the jeweler from whom we bought the diamond will be the best buyer of it when it is time to sell. If we sell it to some other jeweler or diamond trader, he will buy it at a much lower price than wholesale market price. No buyer will trust the genuineness of your diamond stone if you try to sell it in the open market. It is difficult to find genuineness of diamond. Buyer may ask for a lab test. That's why you should be alert at time of buying the diamond stone. Ask your jeweller if he would buy it back after some years. Ask him how much money he will deduct at time of buying it back. Take a written agreement from him. Clarify one more thing from you diamond jeweler if he would pay you cash when you return diamond or he will ask you to buy another jewelry in return of old jewelry. Generally, your jeweler will pay you right price for diamond when he needs to keep good relations with you, your relatives or friends. This is the way they retain their old customers.

Resale price of diamond reduces drastically if the stone is damaged or defaced. Generally, a buyer will buy from you at a lesser cost than he buys from a wholesale seller, otherwise there is no sense of buying from public. Try to find some other buyer like a friend or relative. Or give ads in newspapers, online classifieds, forums, Ebay or Estate auctions to find a direct buyer form general public instead of a middle man. This may provide you a good resale price. There are times when people face situation when there is no buyer of their asset or they have to sell it at throwaway price.

All luxury items are like that. You buy at high price and sell at low price. But diamonds may pay you more if you sell them after some years and wholesale price of diamonds increases in the market during this time.

Always remember, there is a difference in re- sales of diamonds and re- sales of gold. Where as old, dull, outdated gold jewelry is melted and transformed into shape of new jewelry, diamonds can not be melted or changed in shape. Only minor adjustments like polishing and resetting in gold can be done on old diamond stones. They can't be repaired or reshaped. That's why any damage caused to a diamond may result into drastic loss in re- sales price.

Question

Hi, my husband bought me a solitaire round diamond ring in 1984. It has 1.03 carat weight, F color and SI1 clarity. It is set in 14k yellow gold. I want to sell diamond ring. How much price can I expect from sale of my ring? I am not sure where to sell my diamond? Please let me know how much its original value may have been reduced since 1984. I'll be grateful for your cooperation. — Richa Wright, London, UK

Answer

Richa, thanks for writing to www. ringofdiamond .com. Exact price of your diamond ring will depend upon many factors. If the diamond stone is not damaged or defaced, you can hope to sell it at a good price. I would like to inform you that diamond price is reduced when you sell it after a short time of buying. Since you bought the diamond ring around 26 years back, its price would have multiplied many times. Since you have not mentioned anything about certification of you diamond ring, let us assume that your husband bought you a certified diamond and you have not lost the certificate of the diamond, you are lucky enough to get a good price. If the certificate is of international brand, you can sell the diamond anywhere in the world where the certificate is valid and raise a good cash.

However, if you don't have a certificate, even then re sale of diamond will get you a good cash. First of all, try to sell it to the jeweler from where you bought it, if you still have good relations with him. He will give you the highest re sale price of the diamond ring. Otherwise go to 3-4 jewelers and ask them how much they would pay you for it. You also have option of selling it online. Try selling it on Ebay and give ad in online classifieds, cable TV ads newspaper ads. Attach a photo of your diamond ring to your online ad. When you try to sell diamond this way, there are some disadvantages. People will come to your home to see the diamond, that you won't like. Threat of robbery is always there. Instead of showing the diamond to people at home, tie up with some jeweler if possible. He will show the diamond to people. This is risk free method.

Since there is no MRP of used diamonds, it is your luck to find a right customer of your diamond ring. Be patient, arrival of a right customer may take a lot of time. Some people don't care much about money. They just buy what they like. Others strive hard to get the least price. Sell your ring to the first type of customer.

If you are not in hurry, do not sell diamond to a commission agent or dealer. Because dealers survive by making money from people like you and me. They have to get huge profit from you to earn their living, pay bills of their shops, employees, ads and decorations of their shops etc. Find a direct buyer. Instead sell diamond to a direct buyer who is only interested in your ring. He will compare your price with a retailer only, as he will have no access to any wholesaler.

If you want to sell the diamond ring to raise cash, it is ok, sell it. If you want to sell the diamond ring because you think that it is outdated and you don't like the design, don't sell it. Just get the diamond stone reset in a new gold or platinum mount. Your ring will be as good as a new ring. It is the setting style that changes with time, round cut shape is the same as it was 26 years back. This will save your money to a great extent. Hope this will help you. All the best.

Question

I want to buy a "new" diamond ring. Often people sell old diamonds to diamond merchants, who re polish the diamonds and mount them into a new ring or other jewelry and sell it as a new jewelry. How can I find that the diamond I am buying from a jeweler is genuinely new one, not a recycled one. Priya Malhotra, London, UK

Answer

Priya, your apprehensions are genuine. It is a common practice by diamond jewelers to buy old diamond jewelry from customers, mount the diamond in new metal and sell diamond jewelry like a new one. There is no way to find if the diamond jeweler is trying to sell you a new diamond or he is trying to sell diamond which is used. If the diamond jeweler has not bought a used diamond from somewhere, even then he does not know if it is a used or new diamond. Diamond jeweler buys diamonds from wholesalers. Only a cutter knows if the diamond is new or old. If the diamond has a latest design and it is scratch free, it is almost impossible to know if it is used one or new one.

Generally, mega brands deal in new diamonds. They don't engage themselves in the sale purchase of used diamonds. But what about gold mount of diamond ring? Gold is recycled again and again. It is melted, refined and again re structured into new jewelry. By the way, I don't understand why do you insist on buying a new diamond only when used diamonds are equally brilliant.

Priya Malhotra replies: It is the instruction of a astrologer to wear a diamond ring with unused diamond crystal. It does not matter if gold is used one or new one. Anyway, thanks, I'll buy diamond ring from some mega brand.

Question

Do diamond earrings give good return value when we sell them? The gold base of earrings is broken? John Vinas, London, UK

Answer

You can sell diamond jewelry of all types with damaged gold base. It does not matter if it is a diamond ring, diamond earring, diamond necklace, engagement ring, diamond pendant, diamond stud or diamond bracelet. The buyer will take out the diamond, melt gold and re-craft the diamond into new gold mount.

Question

I find nice information on this website for those who are willing to buy diamonds. But mine is a different case. I want to sell diamonds. I am a diamond merchant, I have a new showroom of certified loose diamonds and diamond jewelry in London. Can you suggest me some ways to boost diamonds sale? Rubina Lonistiva, London, UK

Answer

Ok Rubina, though our website is made to guide diamond buyers, we don't mind discussing things with diamond sellers also. Rubina, there are two marketing ways to sell diamonds. First way of marketing is traditional way. The second way is online marketing and selling through e-commerce. We will discuss both of them in detail.

Traditional way of selling Diamonds: Offer big discount (as much as possible) on loose diamonds. Start a sale of loose diamonds at wholesale price. Give huge discount on making charges of diamond jewelry. Discount on making charges will not put burden on your pocket. This is the way how new merchants attract customers to their showrooms. Offer best service to the customers. Recruit technically educated staff in the showroom. Train your staff to be polite with visitors. Don't try to cheat the customers, because most of the customers read online articles about diamond education from internet, before going to a showroom to buy diamonds.

Give advertisements in local newspapers. Distribute pamphlets to public. Place some pamphlets at places frequently visited by public like grocery stores etc. If you are ready to spend some money, hire some PR agency. Get good designs of pamphlets and newspaper ads from some professional designer. Show some pictures of attractive diamonds from your collection in the ad campaign. Get the diamonds photographed by a professional photographer. Write appropriate language in the ads. Write a punch line like "Loose Diamonds for sale", "Wholesale Loose Diamonds", "Loose certified diamonds for Sale". Hire extra staff in the days of special sale campaign.

Help the customers in deciding appropriate diamond for a particular occasion. Don't charge the customers for minor amendments in their diamond jewelry even if it is not purchased from you. Serve them with pure heart. If some one is interested in certain information only and not interested in buying, even then help him. You generous behavior will make him your future customer. He will recommend your name to other perspective buyers.

Online marketing campaign: For an online marketing plan, you should start a website about diamonds. Get service from a professional web designing company to design, maintain and update the website. Again ask a professional photographer to take high resolution photos of your diamond jewelry. Create an online photo gallery of diamond jewelry on the website. Offer discounts and sell diamonds at whole sale price as discussed earlier. Offer 30 days money back guarantee if the customer is not satisfied with diamond ring or jewelry he purchased. Most of the good websites offer money back guarantee. Customers will pay you through credit card or bank transfer etc. And you will send them diamond ring by courior.

Now the question is how to attract perspective diamond customers to your website. This is done by doing search engine optimization of your website. Google offers targeted ads campaign to bring highly targeted visitors to your site who are actually looking to buy for diamonds. In addition, you can start your own affiliate program to sell diamonds thorough other websites. You will have to pay a percentage of your profit to the other websites displaying your ads. You can read details of affiliate programs on internet. Online marketing campaign will open the door of your diamond showroom to the whole world. Amazon.com and ebay.com are doing great in selling products of merchants like you. Visit these sites and see how helpful they can be. At present you can sell a diamond ring only to those people who are physically present in London, whereas online selling provides global recognition to your brand.

Organiae Kitty parties: Start some innovative offer on diamond jewelry. Ask girls to join a kitty group. Ask the girls group to meet in monthly kitty. Organize entertainment program for them. Ask them to pay an affordable monthly installment to buy diamond jewelry. Tell them to pay 11 installments and get jewelry with price equal to 12 installments. Take out one lottery every month. The winner of lottery will get diamonds without paying the left installment. Such offers will attract too many girls.

Question

Thanks for providing simple but effective information regarding selling diamonds. Would you let me know which is the best time to start advt campaign for diamond jewelry? Rubina Lonistiva, London, UK

Answer

Selection of appropriate time before starting campaign to sell diamond jewelry is very important. In which month you should start sale campaign depends upon your country. Let us see how. For offline selling of diamonds, start it when most of the people have time to read your ad and act accordingly. Don't do it when there are exams of students. Don't do it when weather conditions are at extreme. Do it in the festival season. It is a well known fact that charm of festival season increases the buying capacity of people.

In most parts of the world, Christmas season is the best time to start online as well as offline sales. This time registers most of the sale of diamond jewelry in the world. Valentines day is also a great time to boost sale of diamond rings. In India, months of October, November and December witness 85% of sale of gold, silver and diamond jewelry. Popular Indian festivals like Dussehra, Diwali, Dhanteras etc come in these months. In addition to festival season, these months are known as marriage season. Most of the marriages are solemnized in India in these months due to favorable weather conditions and customs. Every one tries to sell his products the cash the season.